Questions
- A travel Company wishes to expand into selling holidays in the greek islands. It decides to use a data obtained in survay it conducted in 1999 as to the popularity of the various Islands. The survay is based on data taken from 2000 customers who were returning home. They were asked to tick boxes in a form
of the sort that, for example rated thier
hotel into one of 4 categories.
- Explain what the effects of using data that comes from a survay in 1999 might be for the company today. [3]
- What are the problems associated with the use of value judgements as used in this questionaire? [3]
- What reliability can be placed on a survay of this size? [2]
- A college keeps an expensive database of students details. This includes courses attended and jobs the students obtained
- What steps might the college keep to keep its records upto date? [3]
- The College wishes to sell the data on its students to a sports retailer. In a contract between the two parties what three issues must the college be sure that it covers in drawing up the sales contact? [3]
- State 3 factors that effect the value of information give an example to show clearly how each factor effects the informations value [9].
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